The Gordon Wrench (gordonwrench.com) is a home based business that sells plumbing tools.
The design goals for the site were: (a) to be very simple and fast loading (b) to convey the no-nonsense personality of the tool and its inventor
Site Statistics: 7 pages, 8 images
Comments from customers to the owner of the site: "I think your Web page is terrific! Every page loads quickly. The pictures are great, especially the short video which ran perfectly on my Mac w/ QuickTime software. The info is presented clearly and without unnecessarily dramatizing or hyping the product."
"I finally got a chance to look at the web site tonight, and it's grand! Simple, doesn't take long to download (moving graphics on web sites are a major irritation for me with my aged computer)"